Reebok SS25 Nano X5 Campaign
2025 - Los Angeles, CA
Role:
Art Director
Concept:
A playful, irreverent campaign built around the contrast between what not to do in everyday life versus what the Nano X5 is engineered to handle in training. Shot in a clean, contemporary gym, the film alternates between real-time action and select slow-motion moments, highlighting the shoe’s stability, versatility, and cross-training performance through a refined visual language.
Responsibilities:
Led campaign concepting and visual direction across still and motion
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers, videographers, and key production teams
Art directed on-set photo and video shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Collaborated with editors on video structure, pacing, and final delivery
Credits:
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Creative Design Manager, Reebok - Niall Power
Photographer - Ryan Moraga
Digital Tech - Bo Sierigk
Director (Motion) - Nick Walker
DP - Nyk Allen
Senior Director, Production - Janice Gilman
Manager, Production - Katie Ratto
Senior Manager, Content - Emily Spadafora
Coordinator, Global Marketing - Kaleigh Gallagher
Director, Global Marketing (Reebok) - Hannah Bundy
Senior Manager, Global Marketing (Reebok) - John Carle
Manager, Global Marketing (Reebok) - Katherine Perez
Marketing (Reebok) - Jason Silva
Production Company - OBB Media
OBB Line Producer - Carlye Burke
Production Designer - Bryan Porter (Handmade)
Stylist - Jaclyn Fleurant
Stylist Assistant - Christina Corso
HMU - Mark Quirmit
Talent - Sydney Adams King, Quinn Welychka, James Stanciell