Reebok SS25 Classics Essentials Campaign

2025 - Los Angeles, CA

Role:

Art Director

Concept:

Set against the backdrop of Los Angeles, this campaign follows a group of friends gathering at a neighborhood café before heading out for a relaxed picnic. Rooted in authentic connection and everyday adventure, the imagery celebrates timeless style through simple, real moments.

Responsibilities:

• Led campaign concepting and visual direction across still and motion

• Built and presented creative decks including moodboards, references, and production direction

• Pitched and refined campaign ideas based on marketing feedback

• Briefed and directed photographers, videographers, and key production teams

• Art directed on-set photo and video shoots to ensure brand and creative alignment

• Curated post-shoot selects decks with usage recommendations and alternates

• Provided retouching notes and guided post-production for consistency and quality

• Collaborated with editors on video structure, pacing, and final delivery

Credits:

• SVP, Content Marketing & Strategy - Matt Van Ekeren

• Art Director, Reebok - Alan Garcia

• Senior Manager, Creative Design - Nick Simmons

• Creative Design Manager, Reebok - Niall Power

• Photographer - Ryan Moraga

• Digital Tech - Bo Sierigk

• DP - Graham Walzer

• Senior Director, Production - Janice Gilman

• Manager, Production - Katie Ratto

• Coordinator, Global Marketing - Kaleigh Gallagher

• Senior Manager, Global Marketing (Reebok) - John Carle

• Production Company - BaM PRODUCTIONS, INC.

• BaM Producer - Chris Charlton

• BaM Production Manager - Sammy Bass

• BaM Production Coordinator - Jesse Kear

• Stylist - Jaclyn Fleurant

• Stylist Assistant - Christina Corso

• Hair Stylist - Dennis Gots

• Makeup Stylist - Omayma Ramzy

• Talent - Jackson Kim, Jaidee Dewitt, Hailey Reynolds, Mason Telles