Reebok SS25 Shakur Stevenson Campaign
2025 - Las Vegas, NV
Role:
Art Director
Concept:
This campaign explores Shakur Stevenson’s obsession with his craft, revealing the discipline, focus, and intensity behind his success. Shot in a dark, atmospheric environment, tight framing and dynamic camera movement immerse the viewer in the power and precision of his training.
Responsibilities:
Led campaign concepting and visual direction across still and motion
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers, videographers, and key production teams
Art directed on-set photo and video shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Collaborated with editors on video structure, pacing, and final delivery
Credits:
Athlete - Shakur Stevenson
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Creative Design Manager, Reebok - Niall Power
Photographer - Nick Walker
Digital Tech - Enrique Malfavon
Senior Manager, Content - Matt Kilefner
Senior Manager, Content - James Parker
Senior Director, Production - Janice Gilman
Manager, Production - Katie Ratto
Director, Brand Storytelling & Marketing (Reebok) - Katherine Sutton
Senior Manager, Sports Marketing & Partnerships (Reebok) - Anthony Aidonidis
Social Manager, Global Marketing (Reebok) - Lily Nelson
Props Stylist - Nancy Foster