Reebok SS25 Stadium Casuals Campaign

2025 - London, England

Role:

Art Director

Concept:

A relaxed weekend morning in the city sets the tone for this lifestyle-driven campaign. Balancing movement and stillness, the imagery captures a crew hanging out, staying active, and embracing the effortless energy of community and sport culture.

Responsibilities:

• Led campaign concepting and visual direction across still and motion

• Built and presented creative decks including moodboards, references, and production direction

• Pitched and refined campaign ideas based on marketing feedback

• Briefed and directed photographers, videographers, and key production teams

• Art directed on-set photo and video shoots to ensure brand and creative alignment

• Curated post-shoot selects decks with usage recommendations and alternates

• Provided retouching notes and guided post-production for consistency and quality

• Collaborated with editors on video structure, pacing, and final delivery

Credits:

• SVP, Content Marketing & Strategy - Matt Van Ekeren

• Art Director, Reebok - Alan Garcia

• Senior Manager, Creative Design - Nick Simmons

• Creative Design Manager, Reebok - Niall Power

• Photographer - Ricardo Simal

• Digital Tech - Jessica Segal

• Director, Content - Georgia Fitzgerald

• Senior Director, Production - Janice Gilman

• Manager, Production - Katie Ratto

• Senior Manager, Global Marketing (Reebok) - John Carle

• Social Manager, Global Marketing (Reebok) - Lily Nelson

• Production Company - BaM PRODUCTIONS, INC.

• BaM Executive Producer - Chris Charlton

• BaM Line Producer - Eve Gammack

• Stylist - Jaclyn Fleurant

• Stylist Assistant - Christina Corso

• HMU - Patrice Halligan

• Talent - Ben King, Connie Baum, Milan (IG: @milano_xvx)