Reebok FW25 Anuel AA “Sport Love” Campaign
2025 - Miami, FL
Role:
Art Director
Concept:
Anuel AA takes center stage in a campaign inspired by the sport influences that shaped his identity. Featuring motocross references and bold visual styling, the imagery reflects rebellion, resilience, and the relentless drive behind his larger-than-life persona.
Responsibilities:
Led campaign concepting and visual direction across still imagery
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers and key production teams
Art directed on-set photo shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Credits:
Talent - Anuel AA
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Creative Design Manager, Reebok - Niall Power
Photographer - Nick Walker
Digital Tech - Tony Lai
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Director, Global Marketing - Hannah Bundy
Associate Manager, Entertainment Partnerships - Kam Doussous
Stylist - Shaina Rene
HMU - Madeline Rouge
Props Stylist - Rollin Graham