Reebok SS26 Nano X5 Edge Campaign
2025 - Arlington, VA / Ronkonkoma, NY / Fruit Cove, FL / Boston, MA
Role:
Art Director
Concept:
Designed to showcase performance through both innovation and storytelling, this campaign combines athlete perspectives with behind-the-scenes footwear design insights. The result is a deeper look at the craft and technology driving the Nano X5 Edge.
Responsibilities:
Led campaign concepting and visual direction across still and motion
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers, videographers, and key production teams
Art directed on-set photo and video shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Collaborated with editors on video structure, pacing, and final delivery
Credits:
Athlete - Christian Harris (Ronkonkoma, NY)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Senior Manager, Content - Matt Kilefner
Photographer - Kenneth Cappello
Lead/Digital Tech - Matt McGinley
DP - Dom Savio
AC - MWasi Berkley
Audio Operator - Adam Mills
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Associate Manager, Production - Melanie Sailer
VP, Global Marketing - James Woolard
Director, Global Marketing - Charles Weber
Associate Manager, Global Marketing (Social) - Kaleigh Gallagher
Director, Global Marketing (Reebok) - Matt O’Brien
Credits:
Athlete - Tom Wilson (Boston, MA)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Senior Manager, Content - Matt Kilefner
Photographer - Kenneth Cappello
Lead/Digital Tech - Matt McGinley
DP - Dom Savio
AC - MWasi Berkley
Audio Operator - Robert Wiley
VP, Production - Janice Gilman
Director, Talent & Partnerships - Natalie Carpenter
Senior Manager, Production - Katie Ratto
Associate Manager, Production - Melanie Sailer
VP, Global Marketing - James Woolard
Director, Global Marketing - Charles Weber
Associate Manager, Global Marketing (Social) - Kaleigh Gallagher
Director, Global Marketing (Reebok) - Matt O’Brien
Credits:
Athlete - Fee Saghafi (Fruit Cove, FL)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Senior Manager, Content - Matt Kilefner
Photographer - Kenneth Cappello
Digital Tech - Javier Sanchez
DP - Dom Savio
AC - MWasi Berkley
Audio Operator - Jey Mayberry
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Associate Manager, Production - Melanie Sailer
VP, Global Marketing - James Woolard
Director, Global Marketing - Charles Weber
Director, Global Marketing (Reebok) - Matt O’Brien
Manager, Global Marketing (Reebok) - Amanda Irvine
Producer - Veronica Sharon
HMU - Hilary Warren Pro MUA
Credits:
Still Life - Product-Only (Boston, MA)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Director, Content Photography - Emily Spadafora
Manager, Content Photography - Chloe Gaget
Senior Manager, Content - James Parker
Senior Manager, Content Editor - Susanne Layton
Content Production Manager - Josh Chomik
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Senior Manager, Creative Operations - Sam Weinberg
Director, Global Marketing (Reebok) - Matt O’Brien
Senior Manager, Global Marketing (Reebok) - Catherine Ferrera
Props Stylist - Melissa Buck