Reebok SS26 FloatZig Tread Campaign
2025 - Ronkonkoma, NY / Chestnut Hill, MA / Fruit Cove, FL / Boston, MA
Role:
Art Director
Concept:
This campaign continues Reebok Performance’s modern, narrative-driven approach by pairing real athlete experiences with product innovation. Athlete voiceovers and design storytelling reveal how FloatZig Tread supports performance through treadmill training and dynamic gym-based movement.
Responsibilities:
Led campaign concepting and visual direction across still and motion
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers, videographers, and key production teams
Art directed on-set photo and video shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Collaborated with editors on video structure, pacing, and final delivery
Credits:
Athlete - Christian Harris (Ronkonkoma, NY)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Senior Manager, Content - Matt Kilefner
Photographer - Kenneth Cappello
Lead/Digital Tech - Matt McGinley
DP - Dom Savio
AC - MWasi Berkley
Audio Operator - Adam Mills
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Associate Manager, Production - Melanie Sailer
VP, Global Marketing - James Woolard
Director, Global Marketing - Charles Weber
Associate Manager, Global Marketing (Social) - Kaleigh Gallagher
Director, Global Marketing (Reebok) - Matt O’Brien
Credits:
Partner - Barry’s (Chestnut Hill, MA)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Senior Manager, Content - Matt Kilefner
Photographer - Kenneth Cappello
Lead/Digital Tech - Matt McGinley
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Associate Manager, Production - Melanie Sailer
VP, Global Marketing - James Woolard
Director, Global Marketing - Charles Weber
Associate Manager, Global Marketing (Social) - Kaleigh Gallagher
Director, Global Marketing (Reebok) - Matt O’Brien
Talent - Kate Mulrean, Ariel Gonzalez, Emily Kenneally, Kiley Chase
Credits:
Athlete - Fee Saghafi (Fruit Cove, FL)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Senior Manager, Content - Matt Kilefner
Photographer - Kenneth Cappello
Digital Tech - Javier Sanchez
DP - Dom Savio
AC - MWasi Berkley
Audio Operator - Jey Mayberry
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Associate Manager, Production - Melanie Sailer
VP, Global Marketing - James Woolard
Director, Global Marketing - Charles Weber
Director, Global Marketing (Reebok) - Matt O’Brien
Manager, Global Marketing (Reebok) - Amanda Irvine
Producer - Veronica Sharon
HMU - Hilary Warren Pro MUA
Credits:
Still Life - Product-Only (Boston, MA)
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Director, Content Photography - Emily Spadafora
Manager, Content Photography - Chloe Gaget
Senior Manager, Content - James Parker
Senior Manager, Content Editor - Susanne Layton
Content Production Manager - Josh Chomik
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Senior Manager, Creative Operations - Sam Weinberg
Director, Global Marketing (Reebok) - Matt O’Brien
Senior Manager, Global Marketing (Reebok) - Catherine Ferrera
Props Stylist - Melissa Buck