Reebok FW25 70s Running Campaign
2025 - Los Angeles, CA
Role:
Art Director
Concept:
Set inside a curated bedroom inspired by 1970s interiors, this campaign reimagines retro lifestyle through a modern lens. Vintage-inspired styling meets contemporary rituals, creating a playful contrast between nostalgia and present-day culture.
Responsibilities:
Led campaign concepting and visual direction across still and motion
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers, videographers, and key production teams
Art directed on-set photo and video shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Collaborated with editors on video structure, pacing, and final delivery
Credits:
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Creative Design Manager, Reebok - Niall Power
Photographer - Darren Vargas
Digital Tech - William Azcona
Senior Manager, Content - Matt Kilefner
Senior Manager, Content - James Parker
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Director, Global Marketing (Reebok) - Hannah Bundy
Production Company - OBB Media
OBB Producer - Carlye Burke
Stylist - Jaclyn Fleurant
Styling Assistant - Christina Corso
HMU - Caitlin Wronski
Production Designer - Greg Yaroshevsky
Talent - Garrett Carswell, Jahsai Sommerville, Maddison Lynn, Isabella Castillo