Reebok FW25 FloatZig 2 Campaign

2025 - Barcelona, Spain

Role:

Art Director

Concept:

Built around the idea of making life feel lighter, this campaign explores running as both physical release and mental reset. Through dynamic visuals and relatable storytelling, the work positions FloatZig 2 as a catalyst for movement, clarity, and momentum.

Responsibilities:

• Led campaign concepting and visual direction across still and motion

• Built and presented creative decks including moodboards, references, and production direction

• Pitched and refined campaign ideas based on marketing feedback

• Briefed and directed photographers, videographers, and key production teams

• Art directed on-set photo and video shoots to ensure brand and creative alignment

• Curated post-shoot selects decks with usage recommendations and alternates

• Provided retouching notes and guided post-production for consistency and quality

• Collaborated with editors on video structure, pacing, and final delivery

Credits:

• SVP, Content Marketing & Strategy - Matt Van Ekeren

• Art Director, Reebok - Alan Garcia

• Senior Manager, Creative Design - Nick Simmons

• Creative Design Manager, Reebok - Niall Power

• Photographer - Jenna St. Martin

• Digital Tech - Ryan Skut

• Director, Content - Georgia Fitzgerald

• Director, Content Photography - Emily Spadafora

• Senior Manager, Content - Matt Kilefner

• Senior Manager, Content - James Parker

• Senior Manager, Content Editor - Susanne Layton

• VP, Production - Janice Gilman

• Senior Manager, Production - Katie Ratto

• Director, Global Marketing (Reebok) - Matt O’Brien

• Social Manager, Global Marketing (Reebok) - Lily Nelson

• Production Company - BaM PRODUCTIONS, INC.

• BaM Producer - Brad Bruskotter

• BaM Production Coordinator - Jesse Kear

• Stylist - Jaclyn Fleurant

• Hair Stylist - Manel Rosa

• Makeup Stylist - Katharina Nitzpon

• Talent - Quinn Welychka, Ariana Olle Rovira, Sara Ismael Salgueda, Ayoub Ouchbab