Reebok FW25 Classics Kids Campaign
2025 - Los Angeles, CA
Role:
Art Director
Concept:
Inspired by the joy of creative play, this campaign embraces imagination, color, and movement. Art-class-inspired props and energetic studio moments create a vibrant world that feels playful, expressive, and authentic to childhood.
Responsibilities:
Led campaign concepting and visual direction across still imagery
Built and presented creative decks including moodboards, references, and production direction
Pitched and refined campaign ideas based on marketing feedback
Briefed and directed photographers and key production teams
Art directed on-set photo shoots to ensure brand and creative alignment
Curated post-shoot selects decks with usage recommendations and alternates
Provided retouching notes and guided post-production for consistency and quality
Credits:
SVP, Content Marketing & Strategy - Matt Van Ekeren
Art Director, Reebok - Alan Garcia
Senior Manager, Creative Design - Nick Simmons
Creative Design Manager, Reebok - Niall Power
Photographer - Ryan Moraga
Digital Tech - Bo Siergk
VP, Production - Janice Gilman
Senior Manager, Production - Katie Ratto
Director, Global Marketing (Reebok) - Hannah Bundy
Production Company - OBB Media
OBB Producer - Carlye Burke
Stylist - Jaclyn Fleurant
Styling Assistant - Christina Corso
HMU - Caitlin Wronski
Production Designer - Greg Yaroshevsky
Talent - Navy, Penny