Reebok FW25 Core Lifestyle Campaign

2025 - Los Angeles, CA

Role:

Art Director

Concept:

Set in the aftermath of an unforgettable night, this campaign captures the chaotic charm of an after-party. Playful environments, spontaneous interactions, and nostalgic props create a world that feels youthful, carefree, and full of personality.

Responsibilities:

• Led campaign concepting and visual direction across still imagery

• Built and presented creative decks including moodboards, references, and production direction

• Pitched and refined campaign ideas based on marketing feedback

• Briefed and directed photographers and key production teams

• Art directed on-set photo shoots to ensure brand and creative alignment

• Curated post-shoot selects decks with usage recommendations and alternates

• Provided retouching notes and guided post-production for consistency and quality

Credits:

• SVP, Content Marketing & Strategy - Matt Van Ekeren

• Art Director, Reebok - Alan Garcia

• Senior Manager, Creative Design - Nick Simmons

• Creative Design Manager, Reebok - Niall Power

• Photographer - Ryan Moraga

• Digital Tech - Bo Siergk

• Senior Manager, Content - Matt Kilefner

• Senior Manager, Content - James Parker

• VP, Production - Janice Gilman

• Senior Manager, Production - Katie Ratto

• Director, Global Marketing (Reebok) - Hannah Bundy

• Production Company - OBB Media

• OBB Producer - Carlye Burke

• Stylist - Jaclyn Fleurant

• Styling Assistant - Christina Corso

• HMU - Caitlin Wronski

• Production Designer - Greg Yaroshevsky

• Talent - Andrey Tarasovs, Jordan Johnson, Sharee Michelle, Sabrina Victoria