Reebok FW25 Anuel AA “Music Love” Campaign

2025 - Miami, FL

Role:

Art Director

Concept:

Centered around Anuel’s deep connection to music, this campaign highlights the creative influences behind his personal style. Music-driven set elements and bold portraiture capture his rebellious spirit and undeniable presence.

Responsibilities:

• Led campaign concepting and visual direction across still imagery

• Built and presented creative decks including moodboards, references, and production direction

• Pitched and refined campaign ideas based on marketing feedback

• Briefed and directed photographers and key production teams

• Art directed on-set photo shoots to ensure brand and creative alignment

• Curated post-shoot selects decks with usage recommendations and alternates

• Provided retouching notes and guided post-production for consistency and quality

Credits:

Talent - Anuel AA

• SVP, Content Marketing & Strategy - Matt Van Ekeren

• Art Director, Reebok - Alan Garcia

• Senior Manager, Creative Design - Nick Simmons

• Creative Design Manager, Reebok - Niall Power

• Photographer - Nick Walker

• Digital Tech - Tony Lai

• VP, Production - Janice Gilman

• Senior Manager, Production - Katie Ratto

• Director, Global Marketing - Hannah Bundy

• Associate Manager, Entertainment Partnerships - Kam Doussous

• Stylist - Shaina Rene

• HMU - Madeline Rouge

• Props Stylist - Rollin Graham